Recently I received few emails from ebay, about their new tracking infrastructe. They termed this as project rover. Accroding to their email.

Project Rover is eBay’s new HTML tracking methodology that has been built in coordination with Commission Junction. Utilizing a single redirect on an eBay hosted domain (http://rover.ebay.com), Rover will decrease the number of redirects a user must follow and allow for a more robust and efficient affiliate program.

All affiliates have to use new rover link by November 15, 2006. After that old link will cease to function.

Those who are big affiliates of ebay and using their links in many pages and sites, it may be really a tedious job for them. Although I am also using their links on my site. But since I always use different file for affiliate links and include that file where ever want to display the link. I have to modify only one page.

Also those who are using Editor Kit, Product Kit, RSS Feed Generator or the Rest API GetSearchResults call need not to modify their code.

Ebays says the benefits of new link structures are :

• Reduced Ad / Cookie Blocking: Rover decreases the potential for Ad / Cookie Blocking by utilizing an eBay hosted domain.
• Limited Redirects: Rover will use fewer redirects reducing the risk of user drop off and improving speed and performance.
• Global Infrastructure Improvements: Rover will enable eBay and Commission Junction to develop increased global tracking capabilities, allowing for more seamless international affiliate promotions.

Technorati Tags: ebay affiliate program, ebay, project rover, affiliate links

ashok

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