Commission Junction is the worlds number one affiliate network. CJ persently have more than 100,000 affiliates and more than 5,000 merchants.

Almost all newbie affiliate face difficulty in choosing right merchant which can produce result for them. One thing which is also important if any program is generating result for me does not meant that it will also generate result for you. I am writing some of the points which can help affiliates to choose right merchant.

• Check the 3 Month EPC : EPC stands for earning per click but actually it is earning per 100 click. If EPC of a merchant is $10, it means for every 100 click on an average affiliates are earning $10. Higher the EPC means you will earn more per click. Some people confuse this with pay per click, i.e. they will earn on click. In reality it means that 100 click generate sales which result into commission of $10 for affiliate. If you generate click but no sale you will not earn any money. I always look at 3 Month EPC instead of 7 day EPC, because some merchant use batch processing and may take many days to credit commission which result in low 7 day EPC.
• Network earning : Network earning bar shows that how many affiliates of a particular merchant are generating revenue. If a merchant has 5 green boxes in network bar it means that their maximum affiliates are earning revenue. So higher the network earning it is better to join that merchant.
• Category of Merchant : Affiliates should choose the category which he/she understands. Because it helps affiliates to target and choose right keyword and understand the target audience. If affiliate know the industry he can write content on merchant product/services on his site.

These are some of the things which can help new affiliates to choose right merchant in CJ or any other affiliate network.

ashok

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