Archive for the ‘Google’ Category

I was waiting for pagerank update since last many months for improvment in PR of my blog and my other sites. I was expecting that my blog PR will become equal to some big blogs or atleast the difference between us will reduce. Although I have not get any increment in my PR, but I noticed that many big blogs have lost their PR, and now I am happy that PR of my blog is equal to many high profile blogs. Today I read this article at Dailyblogtips.com blog that many high profile blogs have lost their PR. Previously whose PR was 6 or 7 now their PR are 3 or 4.

Many people believes that this is Google penalty for selling links on their blog. Few months ago Matt Cutts also wrote in his blog that Google is modifying his algorithm to devalute paid links, it appears this PR penalty is in continuation of that.

I think it will affect many bloggers whose major revenue source is their blog, because link cost is directly proportional to PR, another thing which I am expecting is that now the cost of link will increased for high PR sites as there will be less high PR sites and also webmaster will avoid selling links in their sites in fear of google penalty.

Technorati Tags: Google, pagerank, penalty, PR, paid links, links

ashok

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Some new services are expected out of this acquisition. Google will absorb the work force of GrandCentral, the web-based phone service provider.

Wednesday, July 04, 2007: Google Inc. has acquired GrandCentral Communications, a provider of web-based phone service. Through this acquisition, Google will get access to GrandCentral’s service that lets users integrate all of their existing phone numbers and voice mailboxes into one account, which can be accessed from the web.

Commenting on the acquisition, Wesley Chan, product manager, Google, said, “We think GrandCentral’s technology fits well into Google’s efforts to provide services that enhance the collaborative exchange of information between our users.”

The name of the company will remain GrandCentral and Google will absorb its team within the company. Google is known as a acquisition shark and most of its services like Google Earth and Google Apps have been made possible through acquisition of smaller companies.

In his blog, Chan wrote, “While we’re moving their technology over to Google’s network, a limited number of invitations will be available to register for a GrandCentral beta account. If you have a US telephone number, you can sign up for an invitation at www.grandcentral.com. Current GrandCentral customers will continue to have uninterrupted access to the service.”

Google will reportedly expand the services offered by GrandCentral. Services provided by GrandCentral have many features that complement the phone services you already use. If you have multiple phone numbers (e.g., home, work, cell), you get one phone number that you can set to ring all, some or none of your phones, based on who’s calling. This way, your phone number is tied to you and not your location or job.

The service also gives you one central voice mailbox. You can listen to your voicemails online or from any phone, forward them to anybody, add the caller to your address book, block a caller as spam and a lot more. You can even listen to your voicemail messages from your phone while they are being recorded, or switch a call from your cell phone to your desk phone and back again. All in all, you’ll have a lot more control over your phones.

Source: EFY TImes

Nilesh

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After becoming number one internet company through their cash cow PPC program. Google has now jumped into Affiliate Network industry. According to clickz. Google is planning to open its pay-per-action (PPA) AdSense beta to qualifying advertisers worldwide.

In PPC where advertiser has to pay for every click, in PPA advertiser need to pay only when a desired action is done, like filling of form or download. Google’s PPA will definately pose a tough competition for leading affiliate network like Commission Junction or Link Share.

Technorati Tags: PPA, google, adsense, affiliate network, cj, commission junction, link share

ashok

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The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Source:

Technorati Tags: Google, Adwords, Traffic

Nilesh

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Late Friday evening Google announced it had agreed to purchase graphic advertising supplier DoubleClick for $3.1Billion. The acquisition is Google’s largest purchase to date, giving it access to the lucrative display ad market. The move also gives Google the final piece in its quest to dominate every aspect of online marketing. Before the purchase, Yahoo! was the clear leader in the display advertising market place.

Google’s purchase of DoubleClick comes at the expense of rivals Microsoft and Yahoo!. Both were said to be in the running to pick up DoubleClick. As with the AOL advertising deal in early 2006 and the YouTube acquisition in the summer of 2007, Google entered negotiations late, pulling its acquisition target away from its competitors.

DoubleClick serves banner and display ads which tend to be favored by large corporate brands. Display advertising accounted for more than 50% of the online ad-spend in 2006. DoubleClick also possesses robust ad-targeting and analysis capacities that will strengthen Google’s abilities as it moves towards print, radio and television advertising.

According to Google CEO Eric Schmidt, “The DoubleClick platform touches so many of the existing Google customers. It accelerates our entry into some of these markets by several years.”

DoubleClick was founded in 1996. It is the most successful of the old-time online ad agencies. It acts as the go-between for web publishers, marketers and ad agencies and boasts over 1500 corporate clients.

Google is paying over 20 times DoubleClick’s revenues from last year and triple the amount DoubleClick was last bought for by the private equity firm Hellman and Friedman in 2005. GOOG shares were down $0.55 in after hours trading, likely due to uncertainty surrounding the strength of DoubleClicks revenues.

“When we looked at DoubleClick, we felt after a very detailed financial analysis that we could afford the price,” Schmidt said. “And in fact it is a very good deal for our shareholders.”

The purchase gives Google a virtual monopoly in the online advertising market and makes the Mountain View company the largest online advertising concern. It also removes one of the final competitive threats to Google’s continued financial growth, while putting both Yahoo! and Microsoft in very difficult positions.

The $3.1billion purchase price is nearly three times what Google paid for YouTube in August 2006. If approved by the Federal Trade Commission, the deal will put Google far ahead of any online advertising competitor.

Source

Technorati Tags: Google, Click, YouTube

Nilesh

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One of the my online task which I do almost regularly is to see traffic stats of my sites. In some of my sites including this I use Google Analytics. Today when I logged to my analytics account to see stats of helloashok, I was shocked see a big drop in my traffic. I check it more closely I found that analytics was showing zero visitors. How can there be zero visitors when there were some comments on my blog and I received 2 emails from contactus form of my blog. I checked my another site which is also using analytics code that was also showing 0 visitors. Now picture was getting clear google analytics probably was down and not recording any stat.

 

Another thing can also happened probably they recored the stat, but not able to display let’s way till tomorrow to see, will it show any stat tommorrow.

 

Although for me these stats are not very important as I can check it from webalizer also, but many people bind their adwords campaign with analytics and check their ROI, conversion and other important stuff from analytics code. They plan their budget and future strategy on these data. For them these data are very important.

 

Technorati Tags: Google Analytics, urichin, adwords, traffic

ashok

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