In my previous article about traffic sources, I wrote about many source of traffic. We can broadly classified these sources in two parts.

• Paid Traffic

• Free Traffic

Although there are many form of paid traffic but the most popular one is pay per click (PPC). Many new webmaster particularly those who does not have their own product/service to sell generally avoid paid traffic and spend their energy to generate traffic through free sources. But in my opinion if you are really serious to earn money online then you can not avoid paid traffic specially PPC. PPC has there own pros and cons.
Pros

1. Instant Traffic :You website will start getting traffic instantaneously with PPC where as for free traffic, you have to wait months and sometime years to get substantial traffic.
2. Targeted Traffic :You can get targeted traffic for your choosen keywords, who are interested in your product.

Cons

1. Click fraud : Although all major PPC providers have mechanism to detect click fraud but still you lose some of your money in click fraud. Basically there are two type of click fraud, in first case your competitor clicks on you ad to drain your money to get competitive advantage and in second case affiliates of PPC providers click on ads to fraudently earn money.
2. No residual effect : PPC marketing does not give any long term benefit as soon as you stop PPC marketing you will stop getting traffic, whereas in SEO etc. your one time work can bring traffic to you for long time.

Pay per click advertsing is the most popular advertising method in internet. This method is generating money not only for publisher but many advertiser who mastered this method are earning huge money through this.

All three major search engine Google, Yahoo and MSN are providing PPC advertising to their clients through Adwords, Yahoo Search Marketing and Adcenter respectiviely. There are also many other PPC providers some of the popular one are.

• Adbrite

• MIVA

• Clicksor

• Bidvertiser

If you are in internet marketing and selling your own product or selling others product through affiliate program. I recommend you to join atleast one PPC program to advertise. There is no need for big budget you can do PPC marketing through small budget also. If you ask me which one program you should join then my recommendation is adword. It has the biggest volume of search traffic and many hundred thousands sites in their content network. Through adword you can get as much traffic as you want for any sector instantaneously. And yes I am also using adword since last two years, and very much satisfied with the quality of traffic they sent.

ashok

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