Dec
2006
Indian Search Engines
December 25th, 2006 at 02:48 pm by ashok in WebWith search engine emerging as most successful business in internet and all top tier and second tier search engines are doing million (or billion) dollar business per year. Many search engines are poped up in India in last one or two year. In last 2-3 months I came to know about 4 new Indian search engines.
Out of above, Guruji looks most promising to me. Although its interface is same as that of google. But results are fast. Guruji.com’s USP is india’s related content, they claim that their proprietary algorithm automatically identifies India related content on the web. Presently they display organic results only, but I think they have a plan to introduce their PPC program sooner or later. Recently one of the representative commented on technospot blog that We DO NOT (today or ever) rank the results based on money paid by the websites. Our sole criterion in presenting the results is RELEVANCE and relevance alone. Although other search engines also display result on relevance but they simulataneously show sponsored result also.
ByIndia.com is another promising search engine, recently Web2 Corp acquired it. Byindia.com appear to moe more like a social network site then search engine as it provides many other services for connecting users like blog, classifieds, video, auctions etc.
Raftaar.com is hindi search engine I tried it once, it was really fun to type in hindi, its functioning look great but, I did not find it much useful because there are not many sites in hindi. Hope with the increase of internet penetration in india raftaar.com utilities will also increase.
search.t6labs.com search engine is still in development stage. The developer of this search engine claims that they have developed an Internet search technology that can recognise the personality of a user and automatically align the results according to his or her interest.
Let’s see how these search engine perform, in coming year. Will they be able to reduce the addiction of google from Indian internet users.
Comments
Now this is great ! Indians making search engines biased towards Indians ! Thats nice
Wonder how Guruji will pick up!
[…] With such statistics, it had to be just a matter of time that India had its own search engines leaning towards Indian content. The search engine business involves millions of dollars, and according to Ashok, many search engines have popped up over the years. […]
Gr8 post its good to see some indian based web search engines emerging in the market….
Visited ur blog first time…..good post keep on posting like this.
Well, inspired or overwhelmed by google and yahoo like search-engines,there are several “me too” search engines mushrooming all around the world. But it will be next to impossible to replicate their success. To succeed, they will have to find a strong niche for themselves to tap a section of the visitors.
Initially, in India, T.V. channels like D.D. and Zee became the major national player. But later on, several players found their own niche in sports, religion, movies, news, regional, etc. and got a sufficient market share for their co-existence.
Similiarly here, key is to differentiate and customize yourself for a niche segment and win their loyalty.
Guruji’s USP is to be India specific but fails to deliver it giving other results as well. Raftaar’s keyboard itself is erratic and different from the standard keyboards in use for Hindi typing. The site itself has innumerable typographical errors! Byindia is not focussed and its not even smooth to function giving erratic pages copied from Google a way back. The fourth one …what was it? …I can’t even memorize its name!
…I mean it will take these search engines a while to even qualify to be called them a search engine. Good luck to them all!
Web India is another great search engine for India and another one of the big Indian search engine for information on India, chat, email.These search engines are also growing with good speed
“Byindia.com appear to moe more like a social…”
…
I think there is a problem with that sentence
The search engines are okay..I can’t see any of them overtaking google though.
Yeah, Rohit that’s a typo. Sharp eyes
. Will correct it.
Check the t6labs’ regional search engine odisha.com. Its much more focussed and ranks higher at alexa than the t6labs itself.
[…] Last year has seen the emergence of indian search engines. There are four Indian search engines which appears to have some potential. […]
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