It appears Yahoo India, is doing extensive marketing to search new advertiser, for their recently started searchmarketing services in India.

Today I received a telephone call from Yahoo India. Person who talked to me was pursuing me to use their search marketing service. When I received the call, I was actually not on my PC and was out in the market. He give me the URL searchmarketing.yahoo.in to visit and know more about their service.

I am actually already using google adwords to promote some of my websites. The reason of not using yahoo so far is that

1. I am very much satisfied with google adwords.
2. I am not fully utilised google services so far. As I have limited budget. Google can provide me more targeted clicks than the budget I have.
3. Google have great content network. Which provide very cheap traffic in comparision to search engine traffic. Although quality of traffic of search engine is good, but it is around 10 time costilier than content network traffic. On comparing ROI, I found traffic of content network far better.

I am presently busy on my two new project. Hopefully I will use yahoo searchmarketig also for my these project.

Technorati Tags: Yahoo India, yahoo searchmarketing, adwords, google, google adwords

ashok

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